{"id":243410,"date":"2025-12-15T16:40:09","date_gmt":"2025-12-15T21:40:09","guid":{"rendered":"https:\/\/www.datamyne.com\/?p=243410"},"modified":"2025-12-15T16:46:17","modified_gmt":"2025-12-15T21:46:17","slug":"ripple-effects-costs-of-us-tariffs-flow-through-to-toy-shoppers-in-time-for-the-holidays","status":"publish","type":"post","link":"https:\/\/www.datamyne.com\/knowledge-center\/trade-data\/ripple-effects-costs-of-us-tariffs-flow-through-to-toy-shoppers-in-time-for-the-holidays\/","title":{"rendered":"Ripple Effects: Costs of U.S. Tariffs Flow through to Toy Shoppers in Time for the Holidays"},"content":{"rendered":"\n<p><strong>Descartes&nbsp;Datamyne&#x2122;&nbsp;trade data reveals shifting trade patterns as toy companies diversify sources to dodge steep import duties. But buy- and sell-side market dynamics are also in play.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"background-color:#f7f7f7\">\n<p><strong>Key Takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>U.S. tariffs and policy uncertainty<\/strong>&nbsp;reshaped global trade in 2025, disrupting long-standing trends and forcing both buyers and sellers to rapidly adapt.<\/li>\n\n\n\n<li><strong>Toy imports declined sharply<\/strong>, with volumes through November down 13% year-over-year as importers delayed orders and navigated volatile tariff conditions.<\/li>\n\n\n\n<li><strong>Retailers shifted ordering strategies<\/strong>, relying more on domestic distribution by toymakers, allowing later, smaller, and more flexible purchasing decisions.<\/li>\n\n\n\n<li><strong>Decoupling from China accelerated<\/strong>, with notable gains for Vietnam and Mexico in toy and electronics sourcing as companies diversify to reduce tariff exposure.<\/li>\n\n\n\n<li><strong>Smaller toy companies face the greatest strain<\/strong>, with rising duties, reduced margins, and order cancellations threatening viability in a highly competitive market.<br><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There is no arguing that the global trade system sustained an unprecedented shock in 2025. As this chart from the Federal Reserve Bank of San Francisco&nbsp;(FRBSF)&nbsp;shows, current U.S. trade policies sharply reversed a 60-year worldwide trend toward tariff-free trade:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:12px\"><em><em>Figure&nbsp;<em>1<\/em>&nbsp;Average Tariff Rates \u2013 U.S. and World 1960 -2025<\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"553\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-1-2.png\" alt=\"Average World and U.S. Tariff Rates from 1960 to 2025.\" class=\"wp-image-243452\" style=\"aspect-ratio:1.4471188913202042;object-fit:cover\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-1-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-1-2-480x332.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>However, as the FRBSF cautions in its&nbsp;<a href=\"https:\/\/www.frbsf.org\/research-and-insights\/publications\/economic-letter\/2025\/11\/economic-effects-of-tariffs\/\" target=\"_blank\" rel=\"noreferrer noopener\">November 24 Economic Letter<\/a>, measuring direct effects of the U.S. tariffs is challenging because markets are dynamic, with buyers and sellers adapting to changing terms of trade.&nbsp;<\/p>\n\n\n\n<p>For instance, a company might diversify suppliers, redirect planned investments, or trim profit margins instead of passing new overhead on to customers. Consumers might opt to do without a pricier product, choose a lower-cost substitute, or pay the price while cutting back on other purchases. Whether buying or selling, figuring out what to do next is especially fraught given the extreme uncertainty created by rapidly evolving government trade policies.&nbsp;<\/p>\n\n\n\n<p>With the FRBSF&nbsp;caveat&nbsp;in mind, we looked at this year\u2019s data on the trade goods that traditionally helped lift waterborne import volumes to an autumn peak and, until now, have been exempt from U.S. tariffs: toys.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">A Midsummer Peak for Waterborne U.S. Imports in 2025&nbsp;<\/h2>\n\n\n\n<p>The peak shipping driven by merchants stocking up ahead of the year-end holidays has become something of a moveable feast in recent years, as the trade data&nbsp;indicates:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:12px\"><em><em>Figure&nbsp;<em>2<\/em>&nbsp;Monthly Volume of U.S. Waterborne U.S. Imports 2014 -2023&nbsp;<\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"681\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-2-2.png\" alt=\"Monthly Volume of U.S. Waterborne Imports from 2014 to 2023.\" class=\"wp-image-243453\" style=\"aspect-ratio:1.1757828810020876;object-fit:cover\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-2-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-2-2-480x409.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p>Descartes&nbsp;Datamyne&nbsp;trade data for 2024 and 2025 (through November) reveals yet another break with tradition, with maritime import shipments in both years reaching peak volume in July, as the next chart shows. Our data also captures&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/imports\/data-shows-rush-of-china-imports-to-beat-us-tariffs-reshaping-trade-patterns-upending-business-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">the rush to ship&nbsp;capital goods and inputs as well as merchandise&nbsp;in the early months of 2025<\/a>&nbsp;in anticipation of higher U.S. tariffs.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:12px\"><em><em><em>Figure&nbsp;<em>3<\/em>&nbsp;Monthly Volume of U.S. Maritime U.S. Imports 2024 &#8211; 2025&nbsp;<\/em><\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"315\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-3-2.png\" alt=\"Monthly Volume of U.S. Maritime Imports from 2024 to 2023.\" class=\"wp-image-243454\" style=\"aspect-ratio:2.537333157129642;object-fit:cover\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-3-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-3-2-480x189.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The post-peak&nbsp;decline&nbsp;in monthly&nbsp;twenty-foot equivalent units (TEU)&nbsp;volumes began in&nbsp;August&nbsp;this year.&nbsp;Subsequent&nbsp;months through the end of November have seen inbound shipments&nbsp;lagging&nbsp;behind&nbsp;2024 levels, with slim chance of catching up in December, as the next chart illustrates:&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:12px\"><em><em><em><em>Figure&nbsp;<em>4<\/em>&nbsp;Annual Volume of U.S. Maritime U.S. Imports 2014 &#8211; 2025<\/em><\/em><\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-4-2.png\" alt=\"Annual Volume of U.S. Maritime Imports from 2014 to 2025.\" class=\"wp-image-243455\" style=\"aspect-ratio:1.4596958966881899;object-fit:cover\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-4-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-4-2-480x329.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p>The&nbsp;<a href=\"https:\/\/www.ft.com\/content\/d64cc455-ce6d-43b5-b68b-6e3c0cd2e89d\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Times suggests that companies are&nbsp;now&nbsp;making a tactical shift<\/a>&nbsp;from front-loading ahead of&nbsp;U.S.&nbsp;tariffs to back-running \u2013 that is putting off purchases \u2013 in anticipation of more favorable tariff rates yet to be negotiated&nbsp;by the&nbsp;U.S.&nbsp;with its&nbsp;trade partners.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fewer Toys Under the Tree: Are&nbsp;Tariffs to&nbsp;Blame?&nbsp;<\/h2>\n\n\n\n<p>Toys are among the peak season\u2019s bellwether products. Based on Descartes&nbsp;Datamyne&nbsp;maritime trade data, toy importers did not, as a group, embrace front-loading at the start of 2025. Indeed, monthly volumes have&nbsp;generally been&nbsp;below the previous year\u2019s, with the tally for the 11 months ending in November -13% lower than the same period in 2024. Peak October was -15% off the same month a year ago.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:12px\"><em><em><em><em><em>Figure&nbsp;<em>5<\/em>&nbsp;Monthly Volume of U.S. Waterborne U.S. Imports of Toys<\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"342\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-5-2.png\" alt=\"Monthly Volume of U.S. Waterborne Imports of Toys from 2024 to 2025.\" class=\"wp-image-243456\" style=\"aspect-ratio:2.342606149341142;object-fit:cover\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-5-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-5-2-480x205.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p>U.S. tariffs,&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/trade-data\/trade-data-shows-varied-effects-of-us-tariffs-on-downstream-industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">especially the uncertainty around a volatile tariff regime<\/a>, caused importers to&nbsp;proceed&nbsp;with caution in placing orders.&nbsp;<\/p>\n\n\n\n<p>Most toys sold in the U.S. are imported: the Toy Association has estimated that three-quarters are made in China.&nbsp;<a href=\"https:\/\/www.cnn.com\/2025\/04\/12\/economy\/toy-prices-us-china-tariffs\" target=\"_blank\" rel=\"noreferrer noopener\">Toys have been exempt from tariffs<\/a>&nbsp;since the first Trump Administration. But in 2025 U.S. tariffs on Chinese imports as high as 145% (the current rate is 30%) amounted to what&nbsp;<a href=\"https:\/\/www.npr.org\/2025\/11\/28\/nx-s1-5613875\/are-toys-more-expensive-a-look-at-prices-this-holiday-season-after-tariff-warnings\" target=\"_blank\" rel=\"noreferrer noopener\">one toy company exec called a \u201cde facto embargo<\/a>.\u201d Moreover, the administration\u2019s&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/trade-data\/trade-data-reveals-surging-us-imports-from-india-ahead-of-new-tariffs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liberation Day tariffs announced April 4<\/a>&nbsp;extended U.S. tariffs to countries, such as Vietnam and India, that top toy companies\u2019 lists of alternative sources.&nbsp;&nbsp;<\/p>\n\n\n\n<p>A deeper dive into the trade data reveals some of the market dynamics in play.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Retailers\u2019 Shift Pre-Holiday Ordering Patterns<\/h2>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:12px\"><em><em><em><em><em><em>Figure&nbsp;<em>6<\/em>&nbsp;Top Consignees for U.S. Maritime U.S. Imports of Toys&nbsp;<\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"234\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-6-2.png\" alt=\"Comparison of Top Consignees for U.S. Maritime Imports of Toys from 2024 to 2025.\" class=\"wp-image-243457\" style=\"aspect-ratio:3.421240199572345;width:800px\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-6-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-6-2-480x140.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<p>Our bill-of-lading (BOL) data shows that Mattel did front-end load inventories in 2025, with the bulk of its shipments arriving in the U.S. by March. The company explained (in&nbsp;<a href=\"https:\/\/s21.q4cdn.com\/605014885\/files\/doc_financials\/2025\/q3\/Mattel-Q3-2025-Final-Transcript.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">its third-quarter earnings call<\/a>) that its strategic challenge this year has not been tariff costs (yet to fully flow through to inventories), but&nbsp;a big change&nbsp;in the way its customers \u2013 toy retailers \u2013 order products.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Generally, retailers&nbsp;can improve margins by using their own&nbsp;logistics&nbsp;networks to import directly from the country of origin (COO). These shipments are usually for&nbsp;large quantities, ordered months in advance. This year, retailers opted to go with domestic shipping \u2013 that is, letting toymakers handle importation and warehousing, thus enabling retailers to order smaller quantities, more&nbsp;frequently, and later in the year as they get a better read on consumer demand.&nbsp;<\/p>\n\n\n\n<p>In essence, relying&nbsp;on domestic shipping to stock shelves shifts some risk of inventory overhangs from retailer to manufacturer. In a positive note, toymakers were&nbsp;<a href=\"https:\/\/www.supplychaindive.com\/news\/hasbro-mattel-retail-orders-bounce-back-holidays-q3-earnings\/804280\/\" target=\"_blank\" rel=\"noreferrer noopener\">reporting a bounceback in orders<\/a>&nbsp;from retailers in the fourth quarter.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Decoupling from China<\/h2>\n\n\n\n<p>Reducing reliance on China as a primary source for manufactured goods has been top of agenda for U.S. trade policy since 2018,&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/trade-policy\/u-s-china-trade-tariffs\/\" target=\"_blank\" rel=\"noreferrer noopener\">the opening round of&nbsp;U.S.&nbsp;tariffs on a broad range of Chinese goods<\/a>&nbsp;(as opposed to targeted rates arising from antidumping \/ countervailing duty investigations).&nbsp;&nbsp;<\/p>\n\n\n\n<p>Descartes&nbsp;Datamyne&nbsp;U.S. Census data for 2018 shows China leading all other countries of origin with a 21% share of this trade by value. By 2024, China accounted for a 13% share, eclipsed by top COO Mexico\u2019s 16%. As of this August (the latest available government data at this writing), China ranked third among COOs,&nbsp;with a 9% share, behind Mexico&nbsp;and Canada, sources for&nbsp;15% and 11%&nbsp;of U.S. imports, respectively.&nbsp;<\/p>\n\n\n\n<p>Since 2018, China\u2019s share of U.S. toy imports&nbsp;by value&nbsp;has&nbsp;eroded from 85% in 2018 to 76% in 2024. Decoupling appears to have picked up momentum this year (through August), with China\u2019s share of this trade falling from 76% to 68%, while Vietnam and Mexico gained.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em><em><em><em><em><em><em>Figure&nbsp;<em>7<\/em>&nbsp;Countries of Origin for U.S. Imports of Toys 2024<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-7-2.png\" alt=\"2024 top countries of origin for U.S. imports of toys.\" class=\"wp-image-243458\" style=\"aspect-ratio:1.4640740355620256;object-fit:cover;width:442px;height:auto\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-7-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-7-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em><em><em><em><em><em><em>Figure&nbsp;<em>8<\/em>&nbsp;Countries of Origin for U.S. Imports of Toys 2025<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-8-2.png\" alt=\"2025 top countries of origin for U.S. imports of toys.\" class=\"wp-image-243459\" style=\"object-fit:cover;width:442px;height:auto\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-8-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-8-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Our BOL data also shows a steady decline in China\u2019s share of U.S. waterborne volumes overall \u2013 from 45% in 2018 to 38% last year.&nbsp;&nbsp;<\/p>\n\n\n\n<p>In contrast, China\u2019s share of maritime U.S. imports of toys have held steadily at 78-79% since 2018. This year (through November) China\u2019s share fell nine percentage points to 70% compared with over the same 11-month period in 2024.&nbsp;Keep in mind that, while a tariff on toys was proposed in 2018, it was&nbsp;ultimately shelved&nbsp;(as proposed U.S. tariffs on such&nbsp;consumer&nbsp;goods such&nbsp;as apparel, smartphones, video games, and furniture). There was less financial impetus to diversify sources. There is no carve-out for toys in the current tariff regime.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em>Figure 9 Countries of Origin for U.S. Maritime Imports of Toys 2024<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"546\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-9-2.png\" alt=\"2024 top countries of origin for U.S. maritime imports of toys.\u00a0\" class=\"wp-image-243460\" style=\"width:425px\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-9-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-9-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em>Figure 10 Countries of Origin for U.S. Maritime Imports of Toys 2025<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"546\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-10-2.png\" alt=\"2025 top countries of origin for U.S. maritime imports of toys.\" class=\"wp-image-243461\" style=\"width:425px\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-10-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-10-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>The leading importer among toymakers, Mattel responded to the new U.S. tariffs by announcing it would accelerate its efforts, already underway, to diversify overseas production. Our BOL data shows China\u2019s share of shipments to Mattel in the U.S. at&nbsp;relatively low&nbsp;42% in 2024 falling to 30% in 2025, as the next charts&nbsp;show:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em>Figure 11 Countries of Origin for Mattel\u2019s Toy Imports 2024<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-11-2.png\" alt=\"2024 countries of origin for Mattel\u2019s toy imports.\u00a0\" class=\"wp-image-243462\" style=\"aspect-ratio:1.4640740355620256;object-fit:cover;width:425px;height:auto\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-11-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-11-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em>Figure 12 Countries of Origin for Mattel\u2019s Toy Imports 2025<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-12-2.png\" alt=\"2025 countries of origin for Mattel\u2019s toy imports.\" class=\"wp-image-243463\" style=\"aspect-ratio:1.4640740355620256;object-fit:cover;width:425px\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-12-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-12-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>As reported by&nbsp;<a href=\"https:\/\/www.toydirectory.com\/monthly\/article.asp?id=6415\" target=\"_blank\" rel=\"noreferrer noopener\">toydirectory.com<\/a>, leading U.S. toymakers have set ambitious goals in reducing their reliance on China. Mattel&nbsp;aims to&nbsp;lower China\u2019s share of global production to&nbsp;25%, and its U.S. sales to less than 10%&nbsp;by 2027.&nbsp;<\/p>\n\n\n\n<p>In contrast, Walmart does not plan to decouple from China. This year\u2019s top consignee of waterborne toy imports did&nbsp;<a href=\"https:\/\/www.cnn.com\/2025\/04\/29\/business\/walmart-target-chinese-orders-tariffs-hnk-intl\" target=\"_blank\" rel=\"noreferrer noopener\">suspend orders from China<\/a>&nbsp;for some weeks&nbsp;when the most draconian tariffs were announced. The BOL data does&nbsp;shows&nbsp;an increase in shipments from Hong Kong. But tariff mitigation is&nbsp;likely not&nbsp;the main consideration: Since 2020, the U.S. has applied the same tariff treatment to cargos from China and Hong Kong.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em>Figure 13 Countries of Origin for Walmart\u2019s Toy Imports 2024<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-13-2.png\" alt=\"2024 countries of origin for Walmart\u2019s toy imports.\u00a0\" class=\"wp-image-243464\" style=\"aspect-ratio:1.4640740355620256;width:420px\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-13-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-13-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em>Figure 14 Countries of Origin for Walmart\u2019s Toy Imports 2025<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-14-2.png\" alt=\"2025 countries of origin for Walmart\u2019s toy imports.\" class=\"wp-image-243465\" style=\"aspect-ratio:1.4640740355620256;width:425px;height:auto\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-14-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-14-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Toy Industry Faces More Headwinds<\/h2>\n\n\n\n<p>As&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/trade-data\/global-trade-data-perennial-mainstay-of-peak-shipping-toy-manufacturers-and-importers-face-headwinds\/\" target=\"_blank\" rel=\"noreferrer noopener\">we\u2019ve reported<\/a>&nbsp;before, the toy industry has long been facing an&nbsp;existential&nbsp;challenge as children abandon&nbsp;traditional toys and games for hi-tech playthings, such as video games, consumer electronics, and social and digital media, at increasingly younger ages.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Now the second-ranked product by trade value among the toys, games, and sports gear denoted by HS95, video game consoles accounted for 17% of the&nbsp;category\u2019s&nbsp;imports, while toys accounted for 38%. Running counter to toy imports, game consoles surged this February and again in August, our U.S. Census data shows:&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p style=\"font-size:12px\"><em>Figure 15 U.S. Imports of Video Game Consoles Monthly through August 2024 vs 2025<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"451\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-15-2.png\" alt=\"August 2024 versus 2025 U.S. imports of video game consoles.\" class=\"wp-image-243466\" style=\"aspect-ratio:1.7737028547614087;width:800px\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-15-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-15-2-480x271.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right\" style=\"font-size:12px\">=<\/p>\n<\/div>\n\n\n\n<p>More interesting is the substantial shift in sourcing game consoles away from China, which commanded a 77% share of this trade in 2024, to Vietnam, with a 36.6% share just a fraction below China\u2019s 37.1%.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em>Figure 16 Countries of Origin U.S. Imports of Video Game Consoles 2024<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-16-2.png\" alt=\"2024 countries or origin U.S. imports of video game consoles.\" class=\"wp-image-243467\" style=\"aspect-ratio:1.4640740355620256;width:425px\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-16-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-16-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p style=\"font-size:12px\"><em>Figure 17 Countries of Origin U.S. Import of Video Game Consoles 2025<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"547\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-17-2.png\" alt=\"2025 countries or origin U.S. imports of video game consoles.\" class=\"wp-image-243468\" style=\"aspect-ratio:1.4640740355620256;width:425px\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-17-2.png 800w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-17-2-480x328.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Game consoles claimed a 25% share of imports in 2023. The&nbsp;<a href=\"https:\/\/www.ft.com\/content\/6fac7a51-bf02-47da-b0a9-f7256aa82545\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Times suggests<\/a>&nbsp;the decline in console sales is&nbsp;potentially due to&nbsp;consumers postponing upgrades of smartphones and cars. In any event, games software cartridge sales and online subscriptions are experiencing robust growth. That\u2019s good news for the gaming industry, but more competition for consumer dollars that might once have gone to toys. According to this&nbsp;<a href=\"https:\/\/www.npr.org\/2025\/11\/28\/nx-s1-5613875\/are-toys-more-expensive-a-look-at-prices-this-holiday-season-after-tariff-warnings\" target=\"_blank\" rel=\"noreferrer noopener\">report from NPR<\/a>, this year\u2019s mania for collectible trading cards is also siphoning sales from toys.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The same NPR report suggests that holiday shoppers will find some higher prices and some shortages at stores and online. There will be toys under the tree, but they may be fewer and second- or third-choices.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Finally, high-volume importers are better positioned to maneuver in the volatile tariff environment. With the average tariff rate on toys reaching 22.3% as of August (as calculated by&nbsp;<a href=\"https:\/\/883b84b6-f615-41cc-a4fe-6bb2471dd645.filesusr.com\/ugd\/f4142c_074b7cfb66dd4f419a31638d15239cc7.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">We Pay Tariffs<\/a>), smaller and mid-sized companies are limited in how much of this added cost they can absorb or pass along to their customers.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.toyassociation.org\/ta\/PressRoom2\/News\/2025_News\/toy-association-member-survey-reveals-alarming-impact-of-145-percent-tariffs.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">According to the Toy Association<\/a>, 96% of U.S. toy companies are small- or mid-size enterprises, and&nbsp;roughly half&nbsp;of those surveyed this Spring reported the proposed tariff rates could force them to go out of business in a matter of weeks. Sixty-four percent of small companies and 80% of mid-sized firms said they had cancelled orders for toys. The trade association is a lead advocate for&nbsp;<a href=\"https:\/\/www.toyassociation.org\/PressRoom2\/News\/2025_News\/toy-association-leads-global-toy-industry-in-advocating-for-tariff-free-toys.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">keeping toys tariff-free<\/a>.&nbsp;<\/p>\n\n\n\n<p>Surveying the retail industry heading into the holidays, the&nbsp;<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/with-shelves-stocked-imports-should-see-slowdown-in-november-and-december\" target=\"_blank\" rel=\"noreferrer noopener\">National Retail Federation concluded<\/a>&nbsp;in November that postponements in imposing new U.S. tariffs combined with retailers mitigating strategies&nbsp;will have blunted the effects of the new tariff regime on the availability and pricing of products for shoppers. But the on-again, off-again U.S. tariffs that have stymied long-range planning will&nbsp;likely continue&nbsp;to slow new merchandise orders \u2013 and add to costs \u2013 through yearend and on into 2026.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Descartes&nbsp;Can Help Companies Navigate Tariffs and Supply Chain Shifts<\/h2>\n\n\n\n<p>The 2025 tariff environment has introduced extraordinary uncertainty for manufacturers, retailers, and importers. As companies reassess sourcing strategies, adjust seasonal ordering patterns, and respond to evolving consumer behavior,&nbsp;<strong>timely&nbsp;and granular trade intelligence has become essential<\/strong>. Descartes&nbsp;Datamyne&nbsp;provides the data-driven visibility needed to make confident decisions amid volatile trade policies and shifting global production.&nbsp;<\/p>\n\n\n\n<p>With Descartes&nbsp;Datamyne, organizations can:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Monitor real-time shifts in import volumes<\/strong>&nbsp;at the monthly and even shipment level, enabling companies to gauge retailer demand, competitor activity, and seasonality patterns disrupted by tariffs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Track diversification away from China<\/strong>&nbsp;using U.S. Bill-of-Lading and U.S. Census data to&nbsp;identify&nbsp;emerging sourcing hubs such as Vietnam, Mexico, and India\u2014and evaluate the impact of new tariff exposure on each.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Analyze importer behavior<\/strong>, including front-loading, back-running, or shifting to domestic distribution models, helping companies benchmark their strategies against industry leaders.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Identify&nbsp;new suppliers or production partners<\/strong>&nbsp;as companies accelerate decoupling efforts or&nbsp;seek&nbsp;tariff-free or lower-tariff alternatives.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Forecast potential inventory or pricing challenges<\/strong>&nbsp;using historical and in-year BOL trends\u2014critical for retailers preparing for holiday seasons where demand signals are harder to read.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>As tariff regimes continue to evolve and sourcing strategies undergo rapid reconfiguration, Descartes&nbsp;equips businesses of all sizes&nbsp;with the insights they need to stay resilient and competitive. From understanding where the market is headed to quantifying the impact of policy changes,&nbsp;trade data&nbsp;from Descartes&nbsp;Datamyne&nbsp;empowers companies to adapt quickly, protect margins, and better serve consumers in an uncertain global trade environment.&nbsp;<\/p>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Request a Demo&nbsp;<\/h2>\n\n\n\n<p>See how Descartes&nbsp;Datamyne&nbsp;can help you navigate tariff volatility,&nbsp;identify&nbsp;new sourcing opportunities, and stay ahead of shifting toy industry trade patterns.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\" href=\"https:\/\/www.datamyne.com\/contact-us\/request-an-online-demo\/\"><strong><strong>Request a personalized demo<\/strong><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Start a Free Trial&nbsp;<\/h2>\n\n\n\n<p>Experience the power of&nbsp;Descartes&nbsp;Datamyne&nbsp;trade intelligence firsthand. Explore shipment-level data, sourcing trends, and market insights with full platform access.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\" href=\"https:\/\/trial.datamyne.com\/frontend\/trial\/register.spf\"><strong>Start your free trial today<\/strong><\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Descartes&nbsp;Datamyne&#x2122;&nbsp;trade data reveals shifting trade patterns as toy companies diversify sources to dodge steep import duties. But buy- and sell-side market dynamics are also in play. Key Takeaways There is no arguing that the global trade system sustained an unprecedented shock in 2025. As this chart from the Federal Reserve Bank of San Francisco&nbsp;(FRBSF)&nbsp;shows, current [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><strong>Descartes&nbsp;Datamyne&#x2122;&nbsp;trade data reveals shifting trade patterns as toy companies diversify sources to dodge steep import duties. But buy- and sell-side market dynamics are also in play.<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"30px\"} -->\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:group {\"style\":{\"color\":{\"background\":\"#f7f7f7\"}},\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group has-background\" style=\"background-color:#f7f7f7\"><!-- wp:paragraph -->\n<p><strong>Key Takeaways<\/strong><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>U.S. tariffs and policy uncertainty<\/strong>&nbsp;reshaped global trade in 2025, disrupting long-standing trends and forcing both buyers and sellers to rapidly adapt.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Toy imports declined sharply<\/strong>, with volumes through November down 13% year-over-year as importers delayed orders and navigated volatile tariff conditions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Retailers shifted ordering strategies<\/strong>, relying more on domestic distribution by toymakers, allowing later, smaller, and more flexible purchasing decisions.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Decoupling from China accelerated<\/strong>, with notable gains for Vietnam and Mexico in toy and electronics sourcing as companies diversify to reduce tariff exposure.<\/li>\n<!-- \/wp:list-item -->\n\n<!-- wp:list-item -->\n<li><strong>Smaller toy companies face the greatest strain<\/strong>, with rising duties, reduced margins, and order cancellations threatening viability in a highly competitive market.<br><\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:spacer {\"height\":\"30px\"} -->\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>There is no arguing that the global trade system sustained an unprecedented shock in 2025. As this chart from the Federal Reserve Bank of San Francisco&nbsp;(FRBSF)&nbsp;shows, current U.S. trade policies sharply reversed a 60-year worldwide trend toward tariff-free trade:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em>Figure&nbsp;<em>1<\/em>&nbsp;Average Tariff Rates \u2013 U.S. and World 1960 -2025<\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243451,\"width\":\"800px\",\"height\":\"auto\",\"aspectRatio\":\"1.4471188913202042\",\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-1.webp\" alt=\"Average World and U.S. Tariff Rates from 1960 to 2025.\" class=\"wp-image-243451\" style=\"aspect-ratio:1.4471188913202042;object-fit:cover;width:800px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>However, as the FRBSF cautions in its&nbsp;<a href=\"https:\/\/www.frbsf.org\/research-and-insights\/publications\/economic-letter\/2025\/11\/economic-effects-of-tariffs\/\" target=\"_blank\" rel=\"noreferrer noopener\">November 24 Economic Letter<\/a>, measuring direct effects of the U.S. tariffs is challenging because markets are dynamic, with buyers and sellers adapting to changing terms of trade.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>For instance, a company might diversify suppliers, redirect planned investments, or trim profit margins instead of passing new overhead on to customers. Consumers might opt to do without a pricier product, choose a lower-cost substitute, or pay the price while cutting back on other purchases. Whether buying or selling, figuring out what to do next is especially fraught given the extreme uncertainty created by rapidly evolving government trade policies.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With the FRBSF&nbsp;caveat&nbsp;in mind, we looked at this year\u2019s data on the trade goods that traditionally helped lift waterborne import volumes to an autumn peak and, until now, have been exempt from U.S. tariffs: toys.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">A Midsummer Peak for Waterborne U.S. Imports in 2025&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The peak shipping driven by merchants stocking up ahead of the year-end holidays has become something of a moveable feast in recent years, as the trade data&nbsp;indicates:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em>Figure&nbsp;<em>2<\/em>&nbsp;Monthly Volume of U.S. Waterborne U.S. Imports 2014 -2023&nbsp;<\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243435,\"width\":\"800px\",\"aspectRatio\":\"1.1757828810020876\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-2.svg\" alt=\"Monthly Volume of U.S. Waterborne Imports from 2014 to 2023. \" class=\"wp-image-243435\" style=\"aspect-ratio:1.1757828810020876;width:800px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"19px\"} -->\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>Descartes&nbsp;Datamyne&nbsp;trade data for 2024 and 2025 (through November) reveals yet another break with tradition, with maritime import shipments in both years reaching peak volume in July, as the next chart shows. Our data also captures&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/imports\/data-shows-rush-of-china-imports-to-beat-us-tariffs-reshaping-trade-patterns-upending-business-models\/\" target=\"_blank\" rel=\"noreferrer noopener\">the rush to ship&nbsp;capital goods and inputs as well as merchandise&nbsp;in the early months of 2025<\/a>&nbsp;in anticipation of higher U.S. tariffs.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em><em>Figure&nbsp;<em>3<\/em>&nbsp;Monthly Volume of U.S. Maritime U.S. Imports 2024 - 2025&nbsp;<\/em><\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243436,\"width\":\"800px\",\"aspectRatio\":\"2.537333157129642\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-3.svg\" alt=\"Monthly Volume of U.S. Maritime Imports from 2024 to 2023. \" class=\"wp-image-243436\" style=\"aspect-ratio:2.537333157129642;width:800px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>The post-peak&nbsp;decline&nbsp;in monthly&nbsp;twenty-foot equivalent units (TEU)&nbsp;volumes began in&nbsp;August&nbsp;this year.&nbsp;Subsequent&nbsp;months through the end of November have seen inbound shipments&nbsp;lagging&nbsp;behind&nbsp;2024 levels, with slim chance of catching up in December, as the next chart illustrates:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em><em><em>Figure&nbsp;<em>4<\/em>&nbsp;Annual Volume of U.S. Maritime U.S. Imports 2014 - 2025<\/em><\/em><\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243437,\"width\":\"800px\",\"aspectRatio\":\"1.4596958966881899\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-4.svg\" alt=\"Annual Volume of U.S. Maritime Imports from 2014 to 2025.\" class=\"wp-image-243437\" style=\"aspect-ratio:1.4596958966881899;width:800px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>The&nbsp;<a href=\"https:\/\/www.ft.com\/content\/d64cc455-ce6d-43b5-b68b-6e3c0cd2e89d\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Times suggests that companies are&nbsp;now&nbsp;making a tactical shift<\/a>&nbsp;from front-loading ahead of&nbsp;U.S.&nbsp;tariffs to back-running \u2013 that is putting off purchases \u2013 in anticipation of more favorable tariff rates yet to be negotiated&nbsp;by the&nbsp;U.S.&nbsp;with its&nbsp;trade partners.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Fewer Toys Under the Tree: Are&nbsp;Tariffs to&nbsp;Blame?&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Toys are among the peak season\u2019s bellwether products. Based on Descartes&nbsp;Datamyne&nbsp;maritime trade data, toy importers did not, as a group, embrace front-loading at the start of 2025. Indeed, monthly volumes have&nbsp;generally been&nbsp;below the previous year\u2019s, with the tally for the 11 months ending in November -13% lower than the same period in 2024. Peak October was -15% off the same month a year ago.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em><em><em><em>Figure&nbsp;<em>5<\/em>&nbsp;Monthly Volume of U.S. Waterborne U.S. Imports of Toys<\/em><\/em><\/em><\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243438,\"width\":\"800px\",\"height\":\"auto\",\"aspectRatio\":\"2.342606149341142\",\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-5.svg\" alt=\"Monthly Volume of U.S. Waterborne Imports of Toys from 2024 to 2025. \" class=\"wp-image-243438\" style=\"aspect-ratio:2.342606149341142;object-fit:cover;width:800px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>U.S. tariffs,&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/trade-data\/trade-data-shows-varied-effects-of-us-tariffs-on-downstream-industries\/\" target=\"_blank\" rel=\"noreferrer noopener\">especially the uncertainty around a volatile tariff regime<\/a>, caused importers to&nbsp;proceed&nbsp;with caution in placing orders.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Most toys sold in the U.S. are imported: the Toy Association has estimated that three-quarters are made in China.&nbsp;<a href=\"https:\/\/www.cnn.com\/2025\/04\/12\/economy\/toy-prices-us-china-tariffs\" target=\"_blank\" rel=\"noreferrer noopener\">Toys have been exempt from tariffs<\/a>&nbsp;since the first Trump Administration. But in 2025 U.S. tariffs on Chinese imports as high as 145% (the current rate is 30%) amounted to what&nbsp;<a href=\"https:\/\/www.npr.org\/2025\/11\/28\/nx-s1-5613875\/are-toys-more-expensive-a-look-at-prices-this-holiday-season-after-tariff-warnings\" target=\"_blank\" rel=\"noreferrer noopener\">one toy company exec called a \u201cde facto embargo<\/a>.\u201d Moreover, the administration\u2019s&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/trade-data\/trade-data-reveals-surging-us-imports-from-india-ahead-of-new-tariffs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liberation Day tariffs announced April 4<\/a>&nbsp;extended U.S. tariffs to countries, such as Vietnam and India, that top toy companies\u2019 lists of alternative sources.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>A deeper dive into the trade data reveals some of the market dynamics in play.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Retailers\u2019 Shift Pre-Holiday Ordering Patterns<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em><em><em><em><em>Figure&nbsp;<em>6<\/em>&nbsp;Top Consignees for U.S. Maritime U.S. Imports of Toys&nbsp;<\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243439,\"width\":\"800px\",\"aspectRatio\":\"3.421240199572345\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-6.svg\" alt=\"Comparison of Top Consignees for U.S. Maritime Imports of Toys from 2024 to 2025. \" class=\"wp-image-243439\" style=\"aspect-ratio:3.421240199572345;width:800px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>Our bill-of-lading (BOL) data shows that Mattel did front-end load inventories in 2025, with the bulk of its shipments arriving in the U.S. by March. The company explained (in&nbsp;<a href=\"https:\/\/s21.q4cdn.com\/605014885\/files\/doc_financials\/2025\/q3\/Mattel-Q3-2025-Final-Transcript.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">its third-quarter earnings call<\/a>) that its strategic challenge this year has not been tariff costs (yet to fully flow through to inventories), but&nbsp;a big change&nbsp;in the way its customers \u2013 toy retailers \u2013 order products.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Generally, retailers&nbsp;can improve margins by using their own&nbsp;logistics&nbsp;networks to import directly from the country of origin (COO). These shipments are usually for&nbsp;large quantities, ordered months in advance. This year, retailers opted to go with domestic shipping \u2013 that is, letting toymakers handle importation and warehousing, thus enabling retailers to order smaller quantities, more&nbsp;frequently, and later in the year as they get a better read on consumer demand.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In essence, relying&nbsp;on domestic shipping to stock shelves shifts some risk of inventory overhangs from retailer to manufacturer. In a positive note, toymakers were&nbsp;<a href=\"https:\/\/www.supplychaindive.com\/news\/hasbro-mattel-retail-orders-bounce-back-holidays-q3-earnings\/804280\/\" target=\"_blank\" rel=\"noreferrer noopener\">reporting a bounceback in orders<\/a>&nbsp;from retailers in the fourth quarter.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Decoupling from China<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Reducing reliance on China as a primary source for manufactured goods has been top of agenda for U.S. trade policy since 2018,&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/trade-policy\/u-s-china-trade-tariffs\/\" target=\"_blank\" rel=\"noreferrer noopener\">the opening round of&nbsp;U.S.&nbsp;tariffs on a broad range of Chinese goods<\/a>&nbsp;(as opposed to targeted rates arising from antidumping \/ countervailing duty investigations).&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Descartes&nbsp;Datamyne&nbsp;U.S. Census data for 2018 shows China leading all other countries of origin with a 21% share of this trade by value. By 2024, China accounted for a 13% share, eclipsed by top COO Mexico\u2019s 16%. As of this August (the latest available government data at this writing), China ranked third among COOs,&nbsp;with a 9% share, behind Mexico&nbsp;and Canada, sources for&nbsp;15% and 11%&nbsp;of U.S. imports, respectively.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Since 2018, China\u2019s share of U.S. toy imports&nbsp;by value&nbsp;has&nbsp;eroded from 85% in 2018 to 76% in 2024. Decoupling appears to have picked up momentum this year (through August), with China\u2019s share of this trade falling from 76% to 68%, while Vietnam and Mexico gained.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em><em><em><em><em><em>Figure&nbsp;<em>7<\/em>&nbsp;Countries of Origin for U.S. Imports of Toys 2024<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243440,\"width\":\"442px\",\"height\":\"auto\",\"aspectRatio\":\"1.4640740355620256\",\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-7.svg\" alt=\"2024 top countries of origin for U.S. imports of toys.\" class=\"wp-image-243440\" style=\"aspect-ratio:1.4640740355620256;object-fit:cover;width:442px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em><em><em><em><em><em>Figure&nbsp;<em>8<\/em>&nbsp;Countries of Origin for U.S. Imports of Toys 2025<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243420,\"width\":\"442px\",\"height\":\"auto\",\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-8.webp\" alt=\"2025 top countries of origin for U.S. imports of toys. \" class=\"wp-image-243420\" style=\"object-fit:cover;width:442px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"19px\"} -->\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em><em><em><em><em><em>Figure&nbsp;<em>7<\/em>&nbsp;Countries of Origin for U.S. Imports of Toys 2024<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243442,\"width\":\"425px\",\"aspectRatio\":\"1.4653931702211174\",\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-9.svg\" alt=\"2024 top countries of origin for U.S. maritime imports of toys.\u00a0\" class=\"wp-image-243442\" style=\"aspect-ratio:1.4653931702211174;object-fit:cover;width:425px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em><em><em><em><em><em><em>Figure&nbsp;<em>8<\/em>&nbsp;Countries of Origin for U.S. Imports of Toys 2025<\/em><\/em><\/em><\/em><\/em><\/em><\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243443,\"width\":\"425px\",\"aspectRatio\":\"1.4654454621149042\",\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-10.svg\" alt=\"2024 top countries of origin for U.S. maritime imports of toys.\u00a0\" class=\"wp-image-243443\" style=\"aspect-ratio:1.4654454621149042;object-fit:cover;width:425px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p>Our BOL data also shows a steady decline in China\u2019s share of U.S. waterborne volumes overall \u2013 from 45% in 2018 to 38% last year.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In contrast, China\u2019s share of maritime U.S. imports of toys have held steadily at 78-79% since 2018. This year (through November) China\u2019s share fell nine percentage points to 70% compared with over the same 11-month period in 2024.&nbsp;Keep in mind that, while a tariff on toys was proposed in 2018, it was&nbsp;ultimately shelved&nbsp;(as proposed U.S. tariffs on such&nbsp;consumer&nbsp;goods such&nbsp;as apparel, smartphones, video games, and furniture). There was less financial impetus to diversify sources. There is no carve-out for toys in the current tariff regime.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em>Figure 9 Countries of Origin for U.S. Maritime Imports of Toys 2024<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243421,\"width\":\"425px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-9.webp\" alt=\"2024 top countries of origin for U.S. maritime imports of toys.\u00a0\" class=\"wp-image-243421\" style=\"width:425px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em>Figure 10 Countries of Origin for U.S. Maritime Imports of Toys 2025<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243422,\"width\":\"425px\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-10.webp\" alt=\"2024 top countries of origin for U.S. maritime imports of toys.\u00a0\" class=\"wp-image-243422\" style=\"width:425px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p>The leading importer among toymakers, Mattel responded to the new U.S. tariffs by announcing it would accelerate its efforts, already underway, to diversify overseas production. Our BOL data shows China\u2019s share of shipments to Mattel in the U.S. at&nbsp;relatively low&nbsp;42% in 2024 falling to 30% in 2025, as the next charts&nbsp;show:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em>Figure 11 Countries of Origin for Mattel\u2019s Toy Imports 2024<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243445,\"width\":\"425px\",\"height\":\"auto\",\"aspectRatio\":\"1.4640740355620256\",\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-12.svg\" alt=\"2024 countries of origin for Mattel\u2019s toy imports.\u00a0\" class=\"wp-image-243445\" style=\"aspect-ratio:1.4640740355620256;object-fit:cover;width:425px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em>Figure 12 Countries of Origin for Mattel\u2019s Toy Imports 2025<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243445,\"width\":\"425px\",\"aspectRatio\":\"1.4640740355620256\",\"scale\":\"cover\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-12.svg\" alt=\"2024 countries of origin for Mattel\u2019s toy imports.\u00a0\" class=\"wp-image-243445\" style=\"aspect-ratio:1.4640740355620256;object-fit:cover;width:425px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p>As reported by&nbsp;<a href=\"https:\/\/www.toydirectory.com\/monthly\/article.asp?id=6415\" target=\"_blank\" rel=\"noreferrer noopener\">toydirectory.com<\/a>, leading U.S. toymakers have set ambitious goals in reducing their reliance on China. Mattel&nbsp;aims to&nbsp;lower China\u2019s share of global production to&nbsp;25%, and its U.S. sales to less than 10%&nbsp;by 2027.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>In contrast, Walmart does not plan to decouple from China. This year\u2019s top consignee of waterborne toy imports did&nbsp;<a href=\"https:\/\/www.cnn.com\/2025\/04\/29\/business\/walmart-target-chinese-orders-tariffs-hnk-intl\" target=\"_blank\" rel=\"noreferrer noopener\">suspend orders from China<\/a>&nbsp;for some weeks&nbsp;when the most draconian tariffs were announced. The BOL data does&nbsp;shows&nbsp;an increase in shipments from Hong Kong. But tariff mitigation is&nbsp;likely not&nbsp;the main consideration: Since 2020, the U.S. has applied the same tariff treatment to cargos from China and Hong Kong.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em>Figure 13 Countries of Origin for Walmart\u2019s Toy Imports 2024<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243446,\"width\":\"420px\",\"aspectRatio\":\"1.4640740355620256\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-13.svg\" alt=\"2024 countries of origin for Walmart\u2019s toy imports.\u00a0\" class=\"wp-image-243446\" style=\"aspect-ratio:1.4640740355620256;width:420px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em>Figure 14 Countries of Origin for Walmart\u2019s Toy Imports 2025<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243447,\"width\":\"425px\",\"height\":\"auto\",\"aspectRatio\":\"1.4640740355620256\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-14.svg\" alt=\"2025 countries of origin for Walmart\u2019s toy imports.\" class=\"wp-image-243447\" style=\"aspect-ratio:1.4640740355620256;width:425px;height:auto\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">Toy Industry Faces More Headwinds<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>As&nbsp;<a href=\"https:\/\/www.datamyne.com\/knowledge-center\/trade-data\/global-trade-data-perennial-mainstay-of-peak-shipping-toy-manufacturers-and-importers-face-headwinds\/\" target=\"_blank\" rel=\"noreferrer noopener\">we\u2019ve reported<\/a>&nbsp;before, the toy industry has long been facing an&nbsp;existential&nbsp;challenge as children abandon&nbsp;traditional toys and games for hi-tech playthings, such as video games, consumer electronics, and social and digital media, at increasingly younger ages.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now the second-ranked product by trade value among the toys, games, and sports gear denoted by HS95, video game consoles accounted for 17% of the&nbsp;category\u2019s&nbsp;imports, while toys accounted for 38%. Running counter to toy imports, game consoles surged this February and again in August, our U.S. Census data shows:&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:group {\"layout\":{\"type\":\"constrained\"}} -->\n<div class=\"wp-block-group\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em>Figure 15 U.S. Imports of Video Game Consoles Monthly through August 2024 vs 2025<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243448,\"width\":\"800px\",\"aspectRatio\":\"1.7737028547614087\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-15.svg\" alt=\"August 2024 versus 2025 U.S. imports of video game consoles. \" class=\"wp-image-243448\" style=\"aspect-ratio:1.7737028547614087;width:800px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph {\"align\":\"right\",\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p class=\"has-text-align-right\" style=\"font-size:12px\">=<\/p>\n<!-- \/wp:paragraph --><\/div>\n<!-- \/wp:group -->\n\n<!-- wp:paragraph -->\n<p>More interesting is the substantial shift in sourcing game consoles away from China, which commanded a 77% share of this trade in 2024, to Vietnam, with a 36.6% share just a fraction below China\u2019s 37.1%.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em>Figure 16 Countries of Origin U.S. Imports of Video Game Consoles 2024<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243449,\"width\":\"425px\",\"aspectRatio\":\"1.4640740355620256\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-16.svg\" alt=\"2024 countries or origin U.S. imports of video game consoles.\" class=\"wp-image-243449\" style=\"aspect-ratio:1.4640740355620256;width:425px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"18px\"} -->\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column -->\n\n<!-- wp:column -->\n<div class=\"wp-block-column\"><!-- wp:paragraph {\"style\":{\"typography\":{\"fontSize\":\"12px\"}}} -->\n<p style=\"font-size:12px\"><em>Figure 17 Countries of Origin U.S. Import of Video Game Consoles 2025<\/em><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:image {\"id\":243450,\"width\":\"425px\",\"aspectRatio\":\"1.4640740355620256\",\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full is-resized\"><img src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2025\/12\/Fig-17.svg\" alt=\"2025 countries of origin U.S. imports of video game consoles.\" class=\"wp-image-243450\" style=\"aspect-ratio:1.4640740355620256;width:425px\"\/><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":\"20px\"} -->\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:paragraph -->\n<p>Game consoles claimed a 25% share of imports in 2023. The&nbsp;<a href=\"https:\/\/www.ft.com\/content\/6fac7a51-bf02-47da-b0a9-f7256aa82545\" target=\"_blank\" rel=\"noreferrer noopener\">Financial Times suggests<\/a>&nbsp;the decline in console sales is&nbsp;potentially due to&nbsp;consumers postponing upgrades of smartphones and cars. In any event, games software cartridge sales and online subscriptions are experiencing robust growth. That\u2019s good news for the gaming industry, but more competition for consumer dollars that might once have gone to toys. According to this&nbsp;<a href=\"https:\/\/www.npr.org\/2025\/11\/28\/nx-s1-5613875\/are-toys-more-expensive-a-look-at-prices-this-holiday-season-after-tariff-warnings\" target=\"_blank\" rel=\"noreferrer noopener\">report from NPR<\/a>, this year\u2019s mania for collectible trading cards is also siphoning sales from toys.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The same NPR report suggests that holiday shoppers will find some higher prices and some shortages at stores and online. There will be toys under the tree, but they may be fewer and second- or third-choices.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Finally, high-volume importers are better positioned to maneuver in the volatile tariff environment. With the average tariff rate on toys reaching 22.3% as of August (as calculated by&nbsp;<a href=\"https:\/\/883b84b6-f615-41cc-a4fe-6bb2471dd645.filesusr.com\/ugd\/f4142c_074b7cfb66dd4f419a31638d15239cc7.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">We Pay Tariffs<\/a>), smaller and mid-sized companies are limited in how much of this added cost they can absorb or pass along to their customers.&nbsp;&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p><a href=\"https:\/\/www.toyassociation.org\/ta\/PressRoom2\/News\/2025_News\/toy-association-member-survey-reveals-alarming-impact-of-145-percent-tariffs.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">According to the Toy Association<\/a>, 96% of U.S. toy companies are small- or mid-size enterprises, and&nbsp;roughly half&nbsp;of those surveyed this Spring reported the proposed tariff rates could force them to go out of business in a matter of weeks. Sixty-four percent of small companies and 80% of mid-sized firms said they had cancelled orders for toys. The trade association is a lead advocate for&nbsp;<a href=\"https:\/\/www.toyassociation.org\/PressRoom2\/News\/2025_News\/toy-association-leads-global-toy-industry-in-advocating-for-tariff-free-toys.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">keeping toys tariff-free<\/a>.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Surveying the retail industry heading into the holidays, the&nbsp;<a href=\"https:\/\/nrf.com\/media-center\/press-releases\/with-shelves-stocked-imports-should-see-slowdown-in-november-and-december\" target=\"_blank\" rel=\"noreferrer noopener\">National Retail Federation concluded<\/a>&nbsp;in November that postponements in imposing new U.S. tariffs combined with retailers mitigating strategies&nbsp;will have blunted the effects of the new tariff regime on the availability and pricing of products for shoppers. But the on-again, off-again U.S. tariffs that have stymied long-range planning will&nbsp;likely continue&nbsp;to slow new merchandise orders \u2013 and add to costs \u2013 through yearend and on into 2026.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading -->\n<h2 class=\"wp-block-heading\">How Descartes&nbsp;Can Help Companies Navigate Tariffs and Supply Chain Shifts<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>The 2025 tariff environment has introduced extraordinary uncertainty for manufacturers, retailers, and importers. As companies reassess sourcing strategies, adjust seasonal ordering patterns, and respond to evolving consumer behavior,&nbsp;<strong>timely&nbsp;and granular trade intelligence has become essential<\/strong>. Descartes&nbsp;Datamyne&nbsp;provides the data-driven visibility needed to make confident decisions amid volatile trade policies and shifting global production.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>With Descartes&nbsp;Datamyne, organizations can:&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Monitor real-time shifts in import volumes<\/strong>&nbsp;at the monthly and even shipment level, enabling companies to gauge retailer demand, competitor activity, and seasonality patterns disrupted by tariffs.&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Track diversification away from China<\/strong>&nbsp;using U.S. Bill-of-Lading and U.S. Census data to&nbsp;identify&nbsp;emerging sourcing hubs such as Vietnam, Mexico, and India\u2014and evaluate the impact of new tariff exposure on each.&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Analyze importer behavior<\/strong>, including front-loading, back-running, or shifting to domestic distribution models, helping companies benchmark their strategies against industry leaders.&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Identify&nbsp;new suppliers or production partners<\/strong>&nbsp;as companies accelerate decoupling efforts or&nbsp;seek&nbsp;tariff-free or lower-tariff alternatives.&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:list -->\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><strong>Forecast potential inventory or pricing challenges<\/strong>&nbsp;using historical and in-year BOL trends\u2014critical for retailers preparing for holiday seasons where demand signals are harder to read.&nbsp;<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list -->\n\n<!-- wp:paragraph -->\n<p>As tariff regimes continue to evolve and sourcing strategies undergo rapid reconfiguration, Descartes&nbsp;equips businesses of all sizes&nbsp;with the insights they need to stay resilient and competitive. From understanding where the market is headed to quantifying the impact of policy changes,&nbsp;trade data&nbsp;from Descartes&nbsp;Datamyne&nbsp;empowers companies to adapt quickly, protect margins, and better serve consumers in an uncertain global trade environment.&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":\"55px\"} -->\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\">Request a Demo&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>See how Descartes&nbsp;Datamyne&nbsp;can help you navigate tariff volatility,&nbsp;identify&nbsp;new sourcing opportunities, and stay ahead of shifting toy industry trade patterns.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:buttons -->\n<div class=\"wp-block-buttons\"><!-- wp:button {\"backgroundColor\":\"vivid-cyan-blue\"} -->\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\" href=\"https:\/\/www.datamyne.com\/contact-us\/request-an-online-demo\/\"><strong><strong>Request a personalized demo<\/strong><\/strong><\/a><\/div>\n<!-- \/wp:button --><\/div>\n<!-- \/wp:buttons -->\n\n<!-- wp:spacer {\"height\":\"55px\"} -->\n<div style=\"height:55px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:heading {\"textAlign\":\"center\"} -->\n<h2 class=\"wp-block-heading has-text-align-center\">Start a Free Trial&nbsp;<\/h2>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>Experience the power of&nbsp;Descartes&nbsp;Datamyne&nbsp;trade intelligence firsthand. 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