{"id":3999,"date":"2013-06-27T15:29:38","date_gmt":"2013-06-27T19:29:38","guid":{"rendered":"https:\/\/www.datamyne.com\/?p=3999"},"modified":"2022-05-04T10:11:10","modified_gmt":"2022-05-04T14:11:10","slug":"the-curious-case-of-the-cactus-tequila-bar-in-vilnius","status":"publish","type":"post","link":"https:\/\/www.datamyne.com\/knowledge-center\/markets\/the-curious-case-of-the-cactus-tequila-bar-in-vilnius\/","title":{"rendered":"The Curious Case of the Cactus Bar in Vilnius"},"content":{"rendered":"<p><strong>The US consumes most of what Mexico produces, but global markets are demanding a share of tequila.<\/strong><\/p>\n<p>BusinessWeek <a href=\"https:\/\/www.businessweek.com\/ap\/2013-06-20\/mexico-tequila-market-in-china-drunk-with-promise\">reports<\/a> that Mexico\u2019s distillers are primed to conquer the Chinese market, now that China\u2019s government has ended restrictions that blocked imports\u00a0of the purest and best tequila, blue agave.<\/p>\n<p>Tequila is an appellation of origin (AO) \u2013 named for the town of Tequila and reserved for spirits distilled from agave in the Jalisco area of Mexico. It was the country\u2019s first and in 1978 it was internationally registered with the World Intellectual Property Organization (<a href=\"https:\/\/www.wipo.int\/lisbon\/en\/about.html\">WIPO<\/a>) for protection under the Lisbon Agreement. Mexico has also registered Mezcal.<\/p>\n<p>Tequila currently reaches more than 100 country markets, but the lion\u2019s share goes to the US.<\/p>\n<p>We went to the trade data to get the latest break-out of tequila\u2019s export markets \u2026 and came away with an unexpected result.<\/p>\n<p>We looked first at our Mexican export data for 2012 and found that the US was the destination for 76% by value of all tequila exports, with the next-ranked destinations accounting for around 2% each. No surprise: This is roughly the way the global market for tequila has broken since 2008.<\/p>\n<p>Then we narrowed our inquiry to this year\u2019s first-quarter trade. Our 1Q13 data shows the US share dropping to 66% and Lithuania (Lithuania?) vaulting to second place with 11% share. Last year, the US share of tequila exports was 72%, while Lithuania claimed 0.02% for the first quarter.<\/p>\n<p>Mexico shipped a mere US$43,081 (FOB value) to Lithuania in 1Q12 compared to US$25,439,680 in 1Q13 \u2013 that\u2019s a 58,950.81% increase.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.datamyne.com\/wp-content\/files\/2013\/06\/Exports-Markets-for-Mexicos-Tequila-2012-Pie-Chart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4000\" title=\"Exports Markets for Mexican Tequila 2012\" src=\"https:\/\/www.datamyne.com\/wp-content\/files\/2013\/06\/Exports-Markets-for-Mexicos-Tequila-2012-Pie-Chart.jpg\" alt=\"Exports Markets for Mexican Tequila 2012\" width=\"486\" height=\"268\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2013\/06\/Exports-Markets-for-Mexicos-Tequila-2012-Pie-Chart.jpg 600w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2013\/06\/Exports-Markets-for-Mexicos-Tequila-2012-Pie-Chart-300x165.jpg 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/a><\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.datamyne.com\/wp-content\/files\/2013\/06\/Export-Markets-for-Mexicos-Tequila-1Q2013-Pie-Chart.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4001\" title=\"Export Markets for Mexican Tequila 1Q2013\" src=\"https:\/\/www.datamyne.com\/wp-content\/files\/2013\/06\/Export-Markets-for-Mexicos-Tequila-1Q2013-Pie-Chart.jpg\" alt=\"Export Markets for Mexican Tequila 1Q2013\" width=\"486\" height=\"268\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2013\/06\/Export-Markets-for-Mexicos-Tequila-1Q2013-Pie-Chart.jpg 600w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2013\/06\/Export-Markets-for-Mexicos-Tequila-1Q2013-Pie-Chart-300x165.jpg 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/a><\/p>\n<p>So what\u2019s happening in Lithuania?<\/p>\n<p>The spike in imports could be a blip or an early indicator. Tequila does seem to be making a splash in Lithuania \u2013 and the Baltics in general. Vilnius is home to the\u00a0<a href=\"https:\/\/www.cactusbar.lt\/en\/aboutus.html\">Cactus Bar<\/a>,\u00a0a bar dedicated to tequila. <a href=\"https:\/\/www.pabolatino.lt\/vilnius\/index.php?ln=en\">Pabo Latino<\/a>, also in the capital city, features a tequila cocktail menu. Note, too, that Tequila is the name of a Lithuanian rock band (and, yes, they do a cover of <a href=\"https:\/\/www.tequilaband.com\/music\/TEQUILA%20-%20Tekila.mp3\">Tequila<\/a>). Still, it\u2019s unlikely that all the tequila Lithuania imported in 1Q13 will be for domestic consumption, some will be bound for Latvia, Estonia, and other fellow members of the EU.<\/p>\n<p>Our EU data supplies another indication of tequila\u2019s rising popularity in the Old World: EU imports of tequila surpassed Mexican beer for the first time in first-quarter 2013.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/www.datamyne.com\/wp-content\/files\/2013\/06\/Mexicos-Top-Beer-Spirits-Exports-to-the-EU-1Q09-1Q13.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-4002\" title=\"Mexico's Top Beer &amp; Spirits Exports to the EU 1Q09-1Q13\" src=\"https:\/\/www.datamyne.com\/wp-content\/files\/2013\/06\/Mexicos-Top-Beer-Spirits-Exports-to-the-EU-1Q09-1Q13.jpg\" alt=\"Mexico's Top Beer &amp; Spirits Exports to the EU 1Q09-1Q13\" width=\"486\" height=\"348\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2013\/06\/Mexicos-Top-Beer-Spirits-Exports-to-the-EU-1Q09-1Q13.jpg 600w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2013\/06\/Mexicos-Top-Beer-Spirits-Exports-to-the-EU-1Q09-1Q13-300x215.jpg 300w\" sizes=\"(max-width: 486px) 100vw, 486px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The US consumes most of what Mexico produces, but global markets are demanding a share of tequila. BusinessWeek reports that Mexico\u2019s distillers are primed to conquer the Chinese market, now that China\u2019s government has ended restrictions that blocked imports\u00a0of the purest and best tequila, blue agave. Tequila is an appellation of origin (AO) \u2013 named [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[1825,1990,1819,1824,1025,1823],"class_list":["post-3999","post","type-post","status-publish","format-standard","hentry","category-markets","tag-eu-imports","tag-food","tag-infographic","tag-lithuania","tag-mexican-exports","tag-tequila"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Curious Case of the Cactus Bar in Vilnius: EU Tequila Imports<\/title>\n<meta name=\"description\" content=\"Trade data shows an big increase in Mexico&#039;s exports of tequila to Lithuania in first-quarter 2013. 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