{"id":5172,"date":"2014-01-15T17:02:19","date_gmt":"2014-01-15T22:02:19","guid":{"rendered":"https:\/\/www.datamyne.com\/?p=5172"},"modified":"2022-05-03T15:02:19","modified_gmt":"2022-05-03T19:02:19","slug":"us-exports-of-bourbon-suntory-bets-on-global-demand-for-beams-distinctive-product-of-the-us","status":"publish","type":"post","link":"https:\/\/www.datamyne.com\/knowledge-center\/exports\/us-exports-of-bourbon-suntory-bets-on-global-demand-for-beams-distinctive-product-of-the-us\/","title":{"rendered":"Suntory Bets on Global Demand for Beam\u2019s Distinctive Product of the US"},"content":{"rendered":"<p>In taking over Jim Beam, makers of the world\u2019s best-selling bourbon, Suntory is not only aiming for a bigger presence in the US market, <a href=\"https:\/\/www.beveragedaily.com\/Manufacturers\/Born-in-the-USA-Suntory-strikes-first-real-foothold-with-16bn-Beam\">say analysts<\/a>. The Japanese company is also banking on the world\u2019s growing thirst for the spirit that Congress declared a \u201cdistinctive product of the United States\u201d in 1964.<\/p>\n<p>The appellation of origin for Bourbon Whiskey is recognized in US trade agreements with, among others, Canada, the EU, Brazil [See <a href=\"https:\/\/www.datamyne.com\/blog\/imports\/brazilian-spirit\/\">Brazilian Spirit<\/a>], and Australia, where Jim Beam is the number one spirit of any kind, as <a href=\"https:\/\/www.beveragedaily.com\/Manufacturers\/High-end-bourbon-swing-puts-spring-in-Jim-Beam-s-step\">reported by BeverageDaily.com<\/a>.<\/p>\n<p>As our trade data shows, Australia is also the number one destination (by volume) for all US exports of bourbon.<\/p>\n<p><a href=\"https:\/\/www.datamyne.com\/wp-content\/files\/2014\/01\/Global-market-for-US-bourbon-2013.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5173 size-full\" title=\"US exports of bourbon\" src=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2014\/01\/Global-market-for-US-bourbon-2013.jpg\" alt=\"Global market for US bourbon 2013\" width=\"568\" height=\"261\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2014\/01\/Global-market-for-US-bourbon-2013.jpg 568w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2014\/01\/Global-market-for-US-bourbon-2013-300x137.jpg 300w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/a>The long-term data also shows the overall growth in global exports of bourbon.<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.datamyne.com\/wp-content\/files\/2014\/01\/US-bourbon-export-market-volume-trends-2007-12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5174\" title=\"US bourbon export market volume trends 2007-12\" src=\"https:\/\/www.datamyne.com\/wp-content\/files\/2014\/01\/US-bourbon-export-market-volume-trends-2007-12.jpg\" alt=\"US bourbon export market volume trends 2007-12\" width=\"536\" height=\"465\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2014\/01\/US-bourbon-export-market-volume-trends-2007-12.jpg 670w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2014\/01\/US-bourbon-export-market-volume-trends-2007-12-300x260.jpg 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/a>As\u00a0Eric Gregory, president of the Kentucky Distillers\u2019 Association said in welcoming news of Suntory\u2019s investment \u201cin the Bluegrass,\u201d the acquisition is just the latest \u201cproof that Kentucky Bourbon is a growing and global force in the spirits marketplace.\u201d<\/p>\n<p>Analysts expect that the Suntory-Jim Beam combination of global distribution routes will expand their share in the developed markets of Asia, North America and Europe. We\u2019ll also be watching Latin America. Back in June, Beam <a href=\"https:\/\/www.beamglobal.com\/news\/press-releases\/beam-appoints-pryce-greenow-to-the-newly-created-position-managing-director-emerging-markets-south-america\">initiated<\/a> a new drive to develop South American markets. Here\u2019s the data on US bourbon\u2019s South American markets 2007-2012:<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.datamyne.com\/wp-content\/files\/2014\/01\/US-bourbon-exports-to-South-America-2007-12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-5175\" title=\"US bourbon exports to South America 2007-12\" src=\"https:\/\/www.datamyne.com\/wp-content\/files\/2014\/01\/US-bourbon-exports-to-South-America-2007-12.jpg\" alt=\"US bourbon exports to South America 2007-12\" width=\"508\" height=\"466\" srcset=\"https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2014\/01\/US-bourbon-exports-to-South-America-2007-12.jpg 635w, https:\/\/www.datamyne.com\/wp-content\/blogs.dir\/1\/files\/2014\/01\/US-bourbon-exports-to-South-America-2007-12-300x274.jpg 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/><\/a><b>Related:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.datamyne.com\/blog\/imports\/brazilian-spirit\/\">Brazilian Spirit<\/a><\/li>\n<li><a href=\"https:\/\/www.datamyne.com\/blog\/markets\/the-curious-case-of-the-cactus-tequila-bar-in-vilnius\/\">The Curious Case of the Cactus Bar in Vilnius<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In taking over Jim Beam, makers of the world\u2019s best-selling bourbon, Suntory is not only aiming for a bigger presence in the US market, say analysts. The Japanese company is also banking on the world\u2019s growing thirst for the spirit that Congress declared a \u201cdistinctive product of the United States\u201d in 1964. The appellation of [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[3,6],"tags":[1909,1907,271,1908,1990,949,1906,1910],"class_list":["post-5172","post","type-post","status-publish","format-standard","hentry","category-exports","category-markets","tag-appellation-of-origin","tag-bourbon-whiskey","tag-charts-and-graphs","tag-distinctive-product-of-us","tag-food","tag-latin-america","tag-suntory-take-over-of-jim-beam","tag-us-bourbon-export-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Suntory Bets on Global Demand for Beam\u2019s Distinctive Product of the US<\/title>\n<meta name=\"description\" content=\"Trade data 2007-2012 shows global thirst for bourbon, now top spirit in Australia. 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